Victoria’s Secret Unveils Mother’s Day Campaign

April 13, 2021  22:34  |  News

Victoria's Secret Unveils Mother's Day Campaign

Sabina Karlsson with husband Ricky Jackson and son Zion. Photos – Cass Bird ©

In honour of Mother’s Day, Victoria’s Secret unveils its latest campaign celebrating mothers and the strength and love they radiate every day.

The black and white imagery was lensed by renowned photographer Cass Bird featuring Grace Elizabeth and her husband Nicolas Krause; Helena Christensen and her son Mingus Reedus; Mayowa Nicholas and her mother Temmy; and Sabina Karlsson with her husband Ricky Jackson and son Zion.

Victoria's Secret Unveils Mother's Day Campaign

Helena Christensen and son Mingus Reedus

Victoria’s Secret is the ultimate Mother’s Day gifting destination to make moms feel special this holiday. Featured throughout the campaign are cozy, casual and luxe Victoria’s Secret products for every mom including lace and satin sleep, cotton pajamas, robes, slippers, leggings, fleece sets, beauty and more.

Victoria's Secret Unveils Mother's Day Campaign

Grace Elizabeth and husband Nicolas Krause

This Mother’s Day, Victoria’s Secret is once again partnering with local non-profit agencies to support our Adopt-A-Mom program that identifies and supports mothers and families in need. For nearly 30 years, through Victoria’s Secret’s parent company, the L Brands Foundation has contributed more than $14 million to non-profit organizations whose missions support the critical needs of mothers and families.

Victoria's Secret Unveils Mother's Day Campaign

Mayowa Nicholas and mother Temmy

In celebration of mothers, Victoria’s Secret is excited to announce the launch of the new Body by Victoria Wireless Maternity Bra this Fall. Body by Victoria is one of the most loved bra collections at Victoria’s Secret and the maternity bra design will be based on a beloved bra silhouette, the Body by Victoria Wireless Bra. More information to come in Fall 2021.





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