The World Luxury Award 2017

December 5, 2017  23:23  |  News

La Perla Pre-Fall 17

Photo: Ruini Studio ©

The World Luxury Award 2017, held for the 10th time, announced the winners of the global advertising award honouring the very best of creativity in advertising done for premium brands.

Among the Winners, outstanding work is done for brands like Louis Vuitton, IWC, Ferragamo, La Perla, 24 Sèvres, Riva Yacht, Festival da Jazz St. Moritz, The Macallan, Valentino.

Italy was this year the lead country. Two Gold Medals went to REM, Rome. In Accessories for the film Tokyo Diaries (Valentino) capturing real people engaging in karaoke and video games. In Perfume for the Ferragamo Parfum Commercial. Ruini Studios won Gold with an outstanding campaign with Kendall Jenner in an epic garden scene for La Perla. Arachno won Gold for Use of Social media channels for the Italian shipbuilding company Riva.

Other spectacular work has been rewarded like the film “Where Fashion Comes to Life” from Fred Farid New York directed by Festival de Cannes Winner Nicolas Winding Refn for the platform 24 Sèvres, part of LVMH. A homage to women and freedom of expression through an elegant escapade that melds choreography and performance.

Members of an international jury from 8 countries evaluate entries in 10 categories. Among these highly respected personalities: Robin Derrick, former creative director of British Vogue and now Executive Creative Director of Spring; Julien Pierre Mallet, Associate Creative Director, Fred & Farid; Barbara Aparo, Art Director, Fashion TV; Davide Boscacci, Group Creative Director, Leo Burnett Turin; Rob Wetton, Creative Consultant, Saatchi & Saatchi.

More Information about the Competition and all Winners HERE.


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