The Original Sexy

July 12, 2015  17:04  |  News

The Original Sexy

Photos: © Mikael Jansson

The women’s Fall 2015 Calvin Klein Underwear global advertising campaign released today, featuring models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.

Shot by renowned fashion photographer Mikael Jansson in New York City, the brand’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits.

“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”

For Jenner, this serves as her second global advertising campaign for the house this year, recently staring in the image campaign for the limited-edition Calvin Klein Jeans #mycalvins Denim Series. In addition, Vilkeviciute has a long-standing relationship with the house, having been the face of multiple global advertising campaigns for the company’s lifestyle brands since she was first introduced in Spring 2009. Smalls has also been previously featured, appearing in the Spring 2012 global advertising campaign for Calvin Klein Jeans, whilst this marks Fontana’s first campaign for the brand.

The Original Sexy

The Original Sexy

The Original Sexy

The Original Sexy


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