Teva Celebrates Pride with New Collection

May 19, 2020  23:29  |  News

Teva, a division of Deckers Brands (NYSE: DECK), is excited to announce a partnership with the It Gets Better Project and unveil its Rainbow Pride Pack featuring four new styles for men, women and kids that make a colourful statement on equality and diversity. Teva is proud to celebrate the launch with a $20,000 donation to the It Gets Better Project to help foster the organization’s storytelling efforts, grow their community, and empower the LGBTQ+ community.

Teva Celebrates Pride with New Collection

Photo – Teva ©

Founded in 2010, It Gets Better Project’s mission is to uplift, empower, and connect LGBTQ+ youth around the globe through storytelling and community-building initiatives. The organization aims to ensure LGBTQ+ youth are free to live equally and understand their worthiness and power as individuals. “Teva encourages our fans to express their individuality in everyday life,” says Erika Gabrielli, Senior Marketing Director at Teva. “We are proud to support the It Gets Better Project and their mission to empower the LGBTQ+ community around the world.”

Continuing to honour Pride Month and advocate for self-expression, Teva partnered on its Pride photoshoot with members of the Portland, Oregon LGBTQ+ community and will showcase their individual stories on Teva.com.

The Rainbow Pride Pack styles stand out with a classic Pride palette and vibrant rainbow straps. The men’s and women’s Original Universal Rainbow Pride sandals are poised to make strides for equality featuring Teva’s classic cushy EVA footbed and rubber outsole. The women’s Midform Universal Rainbow Pride is roam-ready with a bright white sole and bold rainbow straps while the women’s Flatform Universal Rainbow Pride elevates hearts and minds with a multilayered colorful sole. The kid’s and youth-sized Hurricane XLT2 quick-dry style features a durable rubber outsole that stands up to wear and tear while encouraging little ones to express themselves freely. All sandals feature Teva’s iconic straps made from recycled plastic.


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