RIGA FASHION WEEK Pop-Up Store

November 5, 2016  16:54  |  Fashion

KATYA KATYA SHEHURINA - SwO magazine

Images: Mark Litvyakov

The 25th jubilee RIGA FASHION WEEK session which is going to last till November 2 is very special for several reasons, and one of them is the availability of pop-up stores of designer brands represented in RFW.

 Pop-up stores today are very popular all over the world and are very demanded among the individual buyers. Lately the fashion designers make active use of the marketing strategy “see now, buy now” whose idea is to give an opportunity to buy items from designer collections straight after seeing them in the show on the podium. This novelty is rather a pleasant exception not a rule, as in accordance with the general standards collections from the podium arrive in stores only half a year later when they become topical for the season.

RFW SS17

Images: Arkady Gluhih. Guests at RFW SS17

RFW SS17 - SwO magazine

This season for the first time in the history of RFW its organizers have introduced a new practice, a pop-up store of the new designer collections. On November 1 and 2 in the press showroom 8 ROOMS on the 3rd floor of the shopping center Galleria Rīga inhabitants and guests of Riga will have an opportunity to buy items from collections of Spring/Summer 2017 offered by designers from Latvia. Some items from the new collections will be available in several designer stores in Riga:

1. ANNA LED (Berga Bazārs, Dzirnavu Street 84)

ANNA LED - RFW SS 17

ANNA LED - RFW SS 17

ANNA LED - RFW SS 17 - SwO magazine

ANNA LED - RFW SS 17

2. PAVILJONS (Tērbatas Street 55)

RFW SS17 Paviljons

RFW SS17 Paviljons - SwO magazine

RFW SS17 Paviljons - SwO magazine

3. NARCISS (Berga Bazārs, Marijas Street 13)

RFW SS17 - Narciss

RFW SS17 - Narciss - SwO magazine

RFW SS17 - Narciss - SwO magazine

RFW SS17 - Narciss

4. NÓLÓ (shopping centre Spice, Lielirbes Street 29)

RFW SS17 NOLO

RFW SS17 NOLO

RFW SS17 NOLO

RFW SS17 NOLO - SwO magazine

RFW SS17 NOLO - SwO magazine

RFW SS17 NOLO - SwO magazine

5. ONE WOLF (Lāčplēša Street 10)

RFW SS17 One Wolf

RFW SS17 One Wolf - SwO magazine

6. QOOQOO (Martas Street 8)

RFW SS17 Qooqoo

RFW SS17 Qooqoo - SwO magazine

RFW SS17 Qooqoo - SwO magazine

7. KATYA KATYA SHEHURINA (Rūpniecības Street 19 – 2в)

RFW SS17 Katya Katya Shehurina

RFW SS17 Katya Katya Shehurina - SwO magazine


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