REVEAL Calvin Klein

September 9, 2014  11:14  |  News

REVEAL Calvin Klein

Pictures: Billy Farrell/BFAnyc.com, Matteo Prandoni/BFAnyc.com

Calvin Klein, Inc. hosted an exclusive party to celebrate the global launch of the brand’s newest fragrance REVEAL Calvin Klein, of which Dutch supermodel Doutzen Kroes, who was in attendance, is the face of the campaign.

The event – which featured special surprise performances by Iggy Azalea and Rita Ora – washeld earlier this evening on the 68th floor of the new 4 WTC in Lower Manhattan. Ms. Azalea performed several songs from her latest album, The New Classic, and surprised guests by bringing Ms. Ora to the stage to perform their latest single, “Black Widow” – which is currently in the number six spot on the Billboard Hot 100. Dev Hynes of Blood Orange also provided musical entertainment during the event. Mr. Hynes is currently featured in the global advertising campaign for the ck one fragrance. 

Guests at the event were able to take in the new REVEAL Calvin Klein fragrance campaign as they were met by silhouetted scenes and vignettes that captured the voyeuristic concept of the advertising campaign.

REVEAL Calvin Klein, the latest women’s fragrance from Calvin Klein, is a solar oriental scent characterized by notes of raw salt, solar accords and sandalwood. The global print creative features Dutch supermodel Doutzen Kroes and British actor Charlie Hunnam in a heated embrace through the window of a modern high-rise apartment, and was shot by renowned photographers Mert Alas + Marcus Piggott collaborating with creative director Doug Lloyd of Lloyd & Co. Famed director Jonas Akerlund created the television advertising campaign, which expands upon the story begun in the print campaign to depict a fantasy about the erotic possibility of a seduction game and what will be revealed.

REVEAL Calvin Klein

REVEAL Calvin Klein

REVEAL Calvin Klein

REVEAL Calvin Klein

REVEAL Calvin Klein

REVEAL Calvin Klein


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