Reebok x ‘Stranger Things’

October 25, 2017  23:04  |  News

1984 Reebok Ex-O-Fit Hi shoes

Photo – Sony Pictures Entertainment ©

For the upcoming season, the “Stranger Things” producers teamed with Ghost Corps on the show’s Ghostbusters storyline, and Sony Pictures Consumer Products put the collaboration together. As a backstory, we find Ghostbusters superfan Dustin has modified his Ex-O-Fit Hi by drawing his own Ghostbusters designs onto the shoe.  The shoes with that design will now be available for die-hard sneakerheads and fans.

“80s nostalgia is running at a fever pitch, and excitement and fondness for the classic Ghostbusters seem to grow every year.  It makes total sense that in the fall of 1984, Dustin and his friends would be nuts for Ghostbusters,” said Ivan Reitman, director and producer of the 1984 film Ghostbusters and partner, Ghost Corps.

The shoes will be released first exclusively at BAIT retailers worldwide this October, and then at premium sneaker stores globally, including (but not limited to) Reebok stores in Japan and online, Undefeated stores everywhere, Colette in Paris, Mita and Atmos in Tokyo, Kasina in Korea, and Juice in Hong Kong.


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