‘PRO FORMA’ by DZHUS

March 31, 2016  21:03  |  Fashion

We are presenting the new DZHUS Spring/Summer 2016 collection “PRO FORMA”, which was inspired with uniform design, with its priority of functionality and standardization over subjective aesthetics. Inventing alternative cut principles, Ukrainian designer Irina Dzhus plays up the recognizable structural features of the medical, training and workers’ wear in her eclectic, exaggeratedly normcore designs.

DZHUS SS 16

Photos – Olga Nepravda

The brand’s collections are inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones. Reserved coloring and technical textures are typical of Irina Dzhus designs. Each piece carries a distinctive ideological message. DZHUS is a vegetarian-friendly brand. All the products are made of cruelty-free materials. Irina Dzhus’ collections are stocked at international concept stores and sold online worldwide. The brand’s customer is a nonconformist intellectual in search of the perfect shell for her unique inner world.

DZHUS SS16 - SwO magazine

DZHUS’ signature industrial-inspired finishing is used in the pieces, such as fastening with strings, raw hems and exposed overstitching. Seam allowances are exposed on the right side and piped with bias binding that forms straps, extending past the edge of the fabric. Elastic gathers replace traditional tucks. Overlock is also used as a constructional technique for a special fabric and a fringe. The ivory-grey and black pieces are made of hand treated bleached linen and textured cotton.

DZHUS SS16 - SwO magazine

DZHUS SS16 - SwO magazine

Photo: Olga Nepravda

Style: Irina Dzhus

Make-up & Hair: Maria Kolomiets

Model: Anastasia Nepravda

Location: Platforma Art Factory


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