Perry Ellis America

October 10, 2018  20:39  |  Fashion

Perry Ellis - SwO magazine

Photo – Perry Ellis International ©

From prep to grunge, to logos and back, fashion guru Perry Ellis (Mr. Ellis) defined American fashion for generations. In 1984 – in partnership with Levi’sMr. Ellis launched Perry Ellis America, the very first clothing collaboration of its kind. The collection fused luxury fashion with everyday classics to create a fresh, unique direction in American sportswear; a concept that would be imitated but never duplicated.

PEI will once again take American sportswear into new territory with the introduction of Perry Ellis America. The unisex collection will revisit the fashion history Mr. Ellis helped to create, by bringing 90’s streetwear staples back for a limited time for enthusiasts around the world. A homage to the original collection, PEI is exploring its archives to recreate some of its most recognizable Perry Ellis America pieces, while introducing new additions inspired by the bold logos and vibrant colours of the 90’s.

The first of five Perry Ellis America capsules will drop on October 10 at Matches Fashion, followed by a global rollout with retail partners including HBX, Bloomingdale’s, and Ron Robinson at Fred Segal. The collection will also be available at the brand new www.PerryEllisAmerica.com. The limited-edition reissue will feature iconic 90’s pieces across a series of drops through 2019.

The first limited edition 12-piece capsule will include an assortment of instantly recognizable hallmark Perry Ellis America styles, including reissued nylon tracksuits, washed denim, colour-blocked outerwear, and an assortment of logo-heavy fleeces and tees.

“Initially, Perry Ellis America was Mr. Ellis’ answer to his personal need for true, weekend casualwear,” said Perry Ellis brand Creative Director, Michael Maccari. “Rooted in denim, it [Perry Ellis America] still had the true sportswear handwriting of his collection but was meant to tie back to jeans. As it evolved in the 90’s – when the streetwear trend became bolder and more prevalent – the line transitioned into graphics, logos, colours blocking, nylon, etc. At that time, logo-heavy track suits, anoraks, and sporty outerwear were staples of the line, lending a more laid-back look than in previous iterations. The new Perry Ellis America establishes a true casual collection, rich with the bold logos that made the original line a success and helps to reinforce our history and our foundation in the same way that it did for Mr. Ellis with the first launch.”


Comments:


 



Advertisement
Yaska Art