Pai Skincare secures £6.4m Series B investment

April 13, 2021  18:24  |  News

London-based organic skincare brand, Pai, has closed a £6.4 million (€7.5m /$9m) Series B investment, led by France-based Famille C Venture, a private investment firm of the Courtin-Clarins family, founder and owner of the Clarins Group.

This funding enables Pai to break ground on new West London R&D and manufacturing facilities to meet the increasing demand for its products worldwide.

Pai Skincare secures £6.4m Series B investment

Pai Rosehip Bioregenerate Face Oil. Photos – Pai Skincare archive ©

“Our Series B raise provides the financial firepower to supercharge growth in our core markets. Innovating the hard way, by developing and manufacturing our own products, is unusual in the beauty industry,” states Founder, Sarah Brown. “Famille C Venture shares both our passion for product creation and our values around transparency and sustainability – which is what makes it a great partnership.”

It will also support plans for direct to consumer platform development and an ambitious pipeline of new products via the brand’s ‘Pai Labs’ innovation hub. Such investments aim to serve and sustainably maintain their position as a category leader in the organic and clean skincare space.

Pai Skincare secures £6.4m Series B investment

Pai Founder, Sarah Brown

“We are very proud to support Pai Skincare and to be part of its thrilling journey. Sarah founded a company with a highly original model and fantastic potential. I am convinced Pai has a role to play and a key-value proposal that perfectly fits with new customers’ expectations. We are honoured to be able to provide solid financial backing as well as tailored support,” said Prisca Courtin-Clarins, Founder and CEO of Famille C Venture.


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