New women’s fragrance “Reveal Calvin Klein”

July 11, 2014  23:45  |  News

New women’s fragrance “Reveal Calvin Klein”

Photo: Mert Alas + Marcus Piggott.

The REVEAL Calvin Klein print advertising campaign was shot by renowned photographers Mert Alas and Marcus Piggott who collaborated with creative director Doug Lloyd of Lloyd&Co. The print creative features Doutzen Kroes and Charlie Hunnam in a heated embrace through the window of a modern high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction and desire.

Famed director Jonas Akerlund,workingwith Lloyd asconsulting creative director, createdthe REVEAL Calvin Klein television advertising campaign, which expands upon the story begun in the print campaign to depict a fantasy about the erotic possibility of a seduction game and what will be revealed. The television campaign features the track ‘Bright Lights’ by Grammy Award winning artist, Gary Clark Jr.

The REVEAL Calvin Klein scent defines a new fragrance category – the solar oriental – which is characterized by intriguing duality, unexpected freshness and enveloping warmth. A highly sensorial raw salt signature captures traces of the erotic scent of skin. The fragrance was created by perfumers Jean-Marc Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with fragrance consultant Ann Gottlieb.

The REVEAL Calvin Klein campaign will also enter the digital space with exclusive content that will reveal more of the story, the talent, and how their passion was ignited via the hashtag #REVEALMORE. The program will establish and build the REVEAL Calvin Klein brand with sophisticated and aspirational digital-only content to be activated via Calvin Klein’s social media channels and in partnership with social influencers in August and continuing through October.



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