Native x Baked by Melissa

January 4, 2022  22:45  |  Fashion

Native is thrilled to announce their sweetest collaboration yet with popular handcrafted mini cupcake brand, Baked by Melissa. Available in the form of both personal care products and mini cupcakes, the collection was created in partnership with Baked by Melissa’s Founder & CEO Melissa Ben-Ishay to find the perfect balance of fragrance confection for an indulgence in the shower and beyond.

Native x Baked by Melissa

Photo – Native archive ©

The collection debuts with products including deodorants, body wash and hair care in four indulgent scents. The scents are inspired by the NYC brand’s most popular cupcake flavours, Tie-Dye Vanilla, and Mint Cookie, plus two brand-new must-try exclusive scents – Ginger Lemonade and Fresh Peach (while supplies last).

“What sets Native apart from other personal care companies on the market is our signature scents and our unique collaborations,” said Native’s Leading Fragrance Designer, Natalia Lebedev. “The objective for this collaboration with Baked by Melissa was to create a truly unbelievable and memorable moment for consumers while celebrating flavour and fragrance. We developed the scents by trying Baked by Melissa’s best-selling flavours and drew inspiration from there, and collaboratively brainstormed scent combos that inspired new cupcake flavours such as Ginger Lemonade and Fresh Peach.”

“Baked by Melissa is about more than just cupcakes. Baked by Melissa is about the overall experience – the smell, the taste, the look – I set out to create these treats to make people happy,” said Baked by Melissa Founder & CEO Melissa Ben-Ishay. “Through this collaboration, we’re engaging many of the same senses with the smell, look, and feel of these signature scents within my favourite Native products. My hope is that these products bring that same sense of joy and allow customers to start their day with a fun twist.”

All Native products are sulfate-free, paraben-free, dye-free, cruelty-free and vegan.


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