Mikimoto Launches First Fragrance

September 15, 2020  15:20  |  News

Mikimoto, the originator of cultured pearls, has partnered with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke scents, to introduce their first-ever fragrance. Launching in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on the beauty within the luxury marketplace.

Mikimoto Launches First Fragrance

Photo – Mikimoto archive ©

Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the brand’s nautical identity.  The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite colour and luster of pearls to create an uber-minimalist expression of the jewellery brand’s identity.

“Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewellery – making this a natural next step for the brand. At Mikimoto, every piece of jewellery celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd. “The results exude the unmistakable opulence of the Mikimoto brand.”

The centrepiece of this elegant and luxurious fragrance is a combination of floating iris and magnolia, with additional notes throughout, including:

Top Notes: the subtle smell of the cool sea breeze blended with fresh citrus notes, composed of grapefruits, orange bigarade, Sicilian lemon, and bergamot

Middle Notes: an exquisite floral blend of iris and magnolia, inspired by pearls – one of the most beautiful gems and a mysterious gift from nature

Base Notes: aromatic, woody scents: ambergris, royal oud, and sandalwood are paired with the calming softness of saffron, creating a lasting impression of depth and elegance

“Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in a scent,” said Scent Beauty CEO, Stephen Mormoris on Mikimoto’s foray into fine fragrance. “We are thrilled to be Mikimoto’s U.S. partner in online retail.”

Mikimoto Eau de Parfum is now available for purchase at MikimotoAmerica.com and ScentBeauty.com.