Madison Reed Wins Allure’s Best of Beauty Award

September 15, 2020  22:11  |  News

Madison Reed Color Reviving Gloss is a sheer, semi-permanent colour refresher that truly is the secret to gorgeous, salon-quality colour and shine. It taps into what colourists know: permanent colour shouldn’t be applied to hair mid-lengths and ends every time a woman is ready for a root touch-up. An all-over application can eventually make colour too dark and dull. Colour Reviving Gloss solves the problem. It’s applied to mid-lengths and ends of hair during root touch-ups or between colourings to gently tone, enhance shine, add dimension, and boost colour without over-darkening or causing colour build up.

Madison Reed Wins Allure's Best of Beauty Award

Photo – Madison Reed archive ©

“At Madison Reed, we’re laser-focused on getting your colour right. When we created our Gloss line, our goal was to give women the same type of products used by her salon colourist with ingredients she could feel good about – our Smart-8 ingredient profile, ” said Amy Errett, CEO and founder of Madison Reed. “We are honoured to have another Madison Reed product receive the recognition of Allure.”

Madison Reed’s Light Works Balayage Highlight Kit won Allure’s 2018 Best of Beauty Breakthrough Award, a category that specifically recognizes products that transform beauty routines with standout ingredients, technology or design. With Light Works, Madison Reed reinvented highlighting and made it possible for women to achieve “lived-in” highlights at home – for a fraction of the cost of what they would spend in a salon.

For Madison Reed, the Allure 2020 Best of Beauty Award comes during a period of high growth for the brand. Since March 2020, Madison Reed has seen a 12x increase in new customers. It has begun reopening its unique concept Color Bars across the country – in New York City, the San Francisco Bay Area and Texas, and has added new locations in greater Atlanta, King of Prussia, PA, and the Washington, D.C. area. – bringing its total number of Color Bars to 22, with more opening soon.

As with all Madison Reed products, Color Reviving Gloss is formulated with the company’s Smart-8 profile – free of eight harsh ingredients typically found in hair colour: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Plus, it’s infused with argan oil to restore shine to colour, and keratin and ginseng root extract to strengthen and fortify, leaving hair soft, hydrated and healthy-looking.