London Fashion Week February 2018

February 16, 2018  15:33  |  News

The 67th edition of London Fashion Week (LFW) returns and welcomes some of the most creative and innovative names in the fashion industry.  A truly international platform this season’s schedule is filled with over 80 new and returning designer names and welcomes guests from 60 countries; from national and international press and buyers.

In 2018 LFW focuses on Positive Fashion, a platform designed to promote and celebrate diversity, sustainability and openness; encouraging fashion to be used as a platform to promote global positive change. In the centenary year of the Women’s Vote campaign, we celebrate the inclusivity of our industry and reaffirm London’s position as an international hub for inclusiveness, openness, creativity, innovation and commerce.

London Fashion Week February 2018 - SwO magazine

Anya Hindmarch Caroline Rush Adwoa Aboah Justine simons London Fashion Week AW18 Launch. Photo – British Fashion Council ©

The LFW catwalk show schedule, Designer Showrooms at 180 Strand and DiscoveryLAB feature the pioneers, the established and the emerging bringing together the creative industries from fashion to music, art and design.  LFW is a five-day event running from Friday 16th to Tuesday 20th February 2018 and features a total of 47 catwalk shows, 28 presentations, 32 events.

Over 100 designers will be showing their latest collections in the Designer Showrooms, the carefully curated exhibition of London Fashion Week.

JW Anderson, winner of the British Womenswear Designer of the Year at The Fashion Awards 2017 in partnership with Swarovski, will merge womenswear and menswear and show on Saturday morning alongside British Emerging Talent Womenswear winner, Michael Halpern who is showing on Saturday afternoon, followed by Christopher Bailey’s last collection as Chief Creative Officer for Burberry on Saturday evening. During his tenure at Burberry, Christopher Bailey ensured the brand remained exciting, relevant and forward-thinking, and has been a major player in creating London’s position as a global capital for creativity and innovation.

The BFC’s NEWGEN initiative features emerging designers Marta Jakubowski, Paula Knorr, Richard Malone and Sadie Williams. NEWGEN’s One-to-Watch, Richard Quinn will be showing on schedule for the first time on Tuesday afternoon while NEWGEN recent graduate Molly Goddard will present a full catwalk show on Saturday afternoon.

The Central Saint Martins MA show takes place on Friday at the BFC show Space while BFC/Vogue Fashion Fund 2018 shortlisted designers, David Koma, Huishang Zhang, Marques’ Almeida and REJINA PYO will all show on schedule alongside joint 2017 Fund recipients Mother of Pearl and palmer//harding.

New additions to the schedule this season include Josep Font’s Delpozo, showing in London for the first time and British heritage cashmere brand Johnstons of Elgin who will present their latest ready-to-wear collection on Friday.

Returning to London this season is British fashion and leather goods brand Mulberry who will show a see-now-buy-now collection, alongside internationally celebrated designers including Ashley Williams, Ashish, CHALAYAN, Christopher Kane, ERDEM, Emilia Wickstead, Eudon Choi, Fashion East, Faustine Steinmetz, Fyodor Golan, Gareth Pugh, House of Holland, Isa Arfen, Jasper Conran, Lulu Guinness, Margaret Howell, Mary Katrantzou, Matty Bovan, Nicopanda, Osman, Pam Hogg, Peter Pilotto, Preen by Thornton Bregazzi, Pringle of Scotland, Roberta Einer, Roksanda, Roland Mouret, Ryan Lo, Simone Rocha, Shrimps, Sophia Webster, Temperley London.


1. Mintel estimates that womenswear value sales grew by 2.9% in 2017 to reach £28.1 billion and are predicted to rise to reach £28.77billion by 2021 (Mintel, 2017)

2. Over £1million worth of pro-bono support provided to BFC designers by BFC Fashion Network partners and mentors with over 10,000 hours of support provided in 2017

3. While the menswear sector only accounts for 26% of the total clothing market, it is growing at a faster rate than womenswear, rising by 3.5% in 2017 (Mintel, 2017)

4. Online fashion accounts for 24% of total fashion spend (Mintel Sept 2017)

5. Fashion remains a major UK employer with 850,000 jobs supported across the industry (this has seen a marginal increase since 2015 re-estimates which are now 847,200*)

6. Chinese tourists collectively are the biggest spenders in the UK luxury fashion market taking 23% closely followed by the Americans who take 7%. (Global Blue, 2017)

7. Instagram stories on the official London Fashion Week account received 792,696 views in total over LFW September 2017

8. 45,000 images shot by Getty photographers on and off the runway over five days

9. 32,000 miles driven between shows by a luxurious fleet of fuel-efficient chauffeured Mercedes-Benz cars

10. LFW account follower number increased by 7,832 increasing the accounts following to 97,527 over LFW September 2017