Laura Mercier Tinted Moisturizer – The Iconic Formula Now in 20 Shades

August 17, 2021  23:00  |  Beauty Fashion

Laura Mercier, the pioneer of the Flawless Face, launched her now-iconic Tinted Moisturizer more than 20 years ago, introducing the French staple to the world. It has since remained a cornerstone of the brand, epitomizing the essence of French beauty as the ultimate skin-perfecting secret to a flawless, no-makeup-makeup look. Recognizing the success of regular Tinted Moisturizer, Laura Mercier developed a beloved oil-free formula that became essential for anyone seeking blurred, matte skin.

Laura Mercier Tinted Moisturizer – The Iconic Formula Now in 20 Shades

Photo – Laura Mercier archive ©


– Delivers the same great formula with an expanded shade lineup that covers all skin tones, from fairest to deepest, providing a perfect match for everyone.

– Introducing a more comprehensive shade range, answering consumers demand.

– The new 20 shade lineup addresses a consumer need gaps and complements the Laura Mercier shade selection for the cult-favourite regular Tinted Moisturizer.

– Provides all day lightweight hydration, never feels greasy or heavy, while comfortably controlling shine with oil-absorbing powders for healthy, blurred matte skin.

– Offers new and improved modern packaging designed with an innovative orifice to prevent leakage and improve the consumer experience.

– The redesigned tube features a new shade band to improve shopability and for instant shade recognition.

“The skin must always remain authentic. Not caked-on. And if we can see the skin itself, even better. This is what I always intended for Tinted Moisturizer to be.” – Laura Mercier





Ina Budryte

The 13th Kaunas Biennial