Italia Independent ready to conquer Paris

June 27, 2014  16:37  |  News

Italia Independent ready to conquer Paris

Photos: Italia Independent

Italia Independent opens the doors to its new Parisian home at the heart of Saint-Germain-des-Pres, at number 47/49 Rue du Four.

The store, developed over a surface area of 65 square meters, equipped with two windows overlooking the street, contains the whole range of Italia Independent eyewear, alongside the accessories and lifestyle products created form its prestigious collaborations. The boutique displays the collections developed together with Colmar, MC2 Saint Barth and Care label, to which, from October, they will also add Adidas Originals.

The design of the boutique was created by Renato Montagner, which managed to renew some concepts previously proposed in other spaces, adding details, honing on the finer points and proposing new structures able to combine functionally and style.

The style of Rue de Four is that of Formula 1 garages, with similar types of fully-equipped metal walls. The ‘racing’ atmosphere is merged with some elements typical of the craftsman’s workshop, a place in which the products are designed and created, by which the modular drawers are inspired, virtually dedicated to worked equipment. A system of LED monitors, run remotely, every day offers a focus on areas of the store, on the products and collections, thereby amplifying the in-store communication and allowing visitors to enjoy a comprehensive and engaging experience.  A ‘magic’ mirror hides a monitor equipped with proximity sensors, transforming into a multimedia workstation, which describes the products that can be seen inside the boutique, interacting with customers.

Looking up, you cannot fail to be struck by the large clouds formed by colored and mirrored lenses, created with the precious collaborations of one of the Brand’s partners. These structures add a touch of colour to the neutral character of the spaces, in which the black and white furniture creates a sophisticated, elegant and minimalist environment.  Take a look.

Italia Independent ready to conquer Paris

 

Italia Independent ready to conquer Paris

 

Italia Independent ready to conquer Paris


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