IPSY Introduces Celebrity Drop Model

November 18, 2020  15:23  |  News

IPSY, the largest beauty subscription in the world, today announced the launch of Glam Bag X, a quarterly upgrade available to its more than 3 million members. Every collection will be curated by one of beauty’s biggest tastemakers and includes 7-8 full-size products from the most coveted brands. The first Glam Bag X curator is Hollywood makeup artist Patrick Ta, whose long-term clients include Shay Mitchell, Gigi Hadid, and Olivia Munn, amongst others. The collection will include bestsellers from his namesake brand, Patrick Ta Beauty, with more exciting brands and products to be revealed ahead of the official drop in February 2021.

IPSY Introduces Celebrity Drop Model

Photo – IPSY archives ©

“I am thrilled to be partnering with IPSY to introduce Patrick Ta Beauty to its 25M+ community,” said Patrick Ta. “Glam Bag x Patrick Ta really encapsulates my love for the artistry of makeup, bringing together brands from iconic artists that I deeply admire and respect, such as Huda Kattan. My goal with makeup has always been to empower individual self-expression, and with this collection, I am able to deliver an experience that is professional and elevated yet wearable and accessible.”

Glam Bag X subscribers will receive four to five products that are hand-selected for each member and will be able to choose three from a personalized assortment tailored to their individual preferences by IPSY’s proprietary machine learning technology, IPSY MATCH. The Glam Bag x Patrick Ta choice products will include exclusive drops and new launches from luxury haircare brand R+Co, Addison Rae’s ITEM Beauty, community-favorite YENSA, and more.


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