ETERNITY Calvin Klein 25th Anniversary Edition

April 1, 2014  00:40  |  News

ETERNITY Calvin Klein 25th Anniversary Edition

Photo: © Peter Lindbergh

Launched in 1988, the vision of ETERNITY symbolized eternal love and commitment after the excess of the late 1970s and the early 1980s. The first advertising campaign featured Turlington Burns, who artfully and unforgettably represented the ETERNITY fragrance brand until 2006.

Shot by famed photographer Peter Lindbergh, the 1995 ETERNITY advertising visual features maternal health advocate Christy Turlington Burns and model Mark Vanderloo in a romantic embrace on a beach – wedding rings clearly visible. The creative will return in leading print publications this May in the United States, Canada and United Kingdom, but will be updated with the new ETERNITY Calvin Klein 25th Anniversary Edition bottles. Cast in a sleek silver metallic finish and filled with the signature scents for women and men, the anniversary fragrances were introduced at retail last month. The original ETERNITY campaign video will also be reissued for digital and in-store marketing, and will complement the refreshed print advertising with the same extended version of the 1995 tagline – “Time can’t touch us. Celebrating 25 years.”

“For 25 years, ETERNITY Calvin Klein has remained a top-selling global fragrance brand,” said Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. “Its beloved advertising campaigns are a part of popular culture and are still as relevant today as they always have been.”

Tom Murry, Chief Executive Officer of Calvin Klein, Inc., said, “Like the iconic ETERNITY Calvin Klein fragrance, Christy is intertwined with the historic legacy of the house. It could not be more fitting to celebrate the eternal spirit of the fragrance and its silver anniversary, than with the original campaign imagery and Christy, who has enduring and endless ties to the brand.”


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