DZHUS SS19 “Process”

November 10, 2018  06:00  |  Fashion

DZHUS SS19

Photos – DZHUS ©

DZHUS SS19 line is dedicated to the process of apparel manufacturing, celebrating the technological aspect in all its peculiarity. Constructed using experimental patternmaking techniques, the designs offer radical transformations, making the garments extremely adaptive to their wearers’ preferences and changing circumstances: trousers are modified into a jacket almost instantly, a bag can be worn as either a top or a skirt, and a voluminous hood vanishes once flatly folded.

DZHUS SS19

 

The use of fabrics and finishes plays up the ‘in progress’ condition of the garments, which designer Irina Dzhus has always found the most enrapturing stage of creation. Inspired by the genuineness and imperfection of mock-ups and prototypes, DZHUS SS19 pieces feature exaggeratedly structured details, exposed seams and threads, whereas some of the textiles resemble crumpled paper.

Traditionally, DZHUS have combined avant-garde approach to design with uncompromising quality, wearability and comfort.

DZHUS SS19

DZHUS SS19 IN CUBE SHOWROOM PARIS

During Paris Fashion Week, DZHUS Spring/Summer 2019 line has been presented in CUBE showroom. The collection of 15 conceptual garments, transforming in numerous ways, has received significant feedback from the international press and buyers, who have placed their orders for further worldwide retail.

DZHUS SS19

Photos – Yulia Stepanok ©

DZHUS SS19

DZHUS SS19

DZHUS SS19

Photos – Marysya Myanovskaya ©

DZHUS SS19

DZHUS SS19

DZHUS SS19 AT UKRAINIAN FASHION WEEK

“Process” runway show took place at Ukrainian Fashion Week. An awe-inspiring industrial catwalk was constructed specially for DZHUS’ performance at UFW’s main location, Mystetskyi Arsenal art space. The audience contemplated a dramatic show featuring unprecedented apparel modifications.

DZHUS SS19

Photos – Julia Weber ©

DZHUS SS19

DZHUS SS19

DZHUS SS19

DZHUS SS19

The show was supported by DZHUS’ soulmate brand: White Mandarin, the first Ukrainian 100% plant-based care cosmetics label, fulfilling a concept of safe and sustainable self-care.

Hair and makeup looks were created by Y. Vision Creative Group.

Cruelty-free footwear was generously provided by Intertop.

DZHUS SS19

Photos – Max Martin ©

DZHUS SS19

DZHUS SS19

DZHUS SS19

DZHUS SS19

DZHUS SS19

DZHUS SS19


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