DZHUS AW22 | PSEUDO

February 25, 2022  21:03  |  Fashion

DZHUS AW22 - PSEUDO

Photos – Alexandr Tsybulsky ©

DZHUS Autumn/Winter 2022 “PSEUDO” collection refers to illusion as the fundamental notion of the metamodernism culture. Duality and hidden senses are undividable from DZHUS design itself, offering numerous metamorphoses of clothing and accessories, and clothing into accessories. The visual aesthetics of the looks is ironic and controversial within itself, hence, self-sufficient.

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

DZHUS AW22 - PSEUDO

In the Autumn/Winter line of unified wardrobe items, the designer’s fantasy went further than functional ‘bonuses’: duplicity is materialised literally, and the extra content is physically unveiled, as the pieces are transformed either when delaminated, or once their inside is extracted.

DZHUS AW22 by Max Martin

Photos – Max Martin ©

DZHUS AW22 by Max Martin

DZHUS AW22 by Max Martin

DZHUS AW22 by Max Martin

DZHUS AW22 by Max Martin

The silhouettes are exaggeratedly structured, and the styles divide into two directions: abstract-escapist ‘cocoons’ versus markedly classic pieces, concealing potential for radical reincarnations.

The collection is produced using cruelty-free materials only, according to DZHUS’ ethical values.

DZHUS AW22

Photos – DZHUS archive ©

DZHUS AW22

DZHUS AW22

DZHUS AW22

DZHUS AW22

DZHUS AW22

 

DZHUS Autumn/Winter 2022 show at Ukrainian Fashion Week took place with the support of White Mandarin, Ukraine’s leading natural and ethical self-care brand. Music and sound design for the happening were created by a US-based avant-garde composer and performer EYIBRA. Cruelty-free footwear is provided by House Martin. Makeup and hair partner: 96 Group Agency. Media partners: Marie Claire Ukraine and Pragmatika.

DZHUS AW22

Photos – Sofia Poltavska ©

 

DZHUS AW22

DZHUS AW22

DZHUS AW22

Photos – Jude P ©

DZHUS AW22

DZHUS AW22

DZHUS AW22

DZHUS AW22

DZHUS AW22


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