Continental Drift

October 19, 2017  22:03  |  Fashion

MAX.TAN SS 18

Photos by C+C&Co ©

The theory of ‘Continental Drift’ realised in the modern age; new media, digital communications as a catalyst. The state of the world currently – the world becoming one, clashing cultures, social conflicts and fake news.

The concept of a moving earth has long captured their imagination and fascination. This Spring Summer 2018 collection MAX.TAN presenting is all about Continental Drift. Could it be the tectonic shift that is making people crazy? Greed, ignorance has proven to be the root disaster for humanity and the world is currently having an epic meltdown. Global warming, capitalism and so on.

MAX.TAN SS18 - SwO magazine

MAX.TAN search for elements that reflect the zeitgeist through the ultimate human journey and try to translate them into wearable “shits” in hope of resonating with brand’s chakra and connects us back to nature.

Think of them as a collector with a mind that thrives on variety. The cabinet (of curiosities) of Dr. Caligari. There you can find everything from old Novas to sacred texts and pulp fiction titles of hard mid-century lesbianism.

 

Photography and direction: C+C&Co

Models: Monika Burkot, Luth Seah

Styling: Max Tan, Zhiying Yuan

Wardrobe assistance: Lynette Phillis

MAX.TAN SS18 - SwO magazine
MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine
MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine

MAX.TAN SS18 - SwO magazine


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