Celebration of Creative Diversity at London Men’s Fashion Week

January 6, 2018  21:42  |  News

Today, Dylan Jones OBE, Chair of London Fashion Week Men’s (LFWM) and Caroline Rush CBE, Chief Executive British Fashion Council (BFC) opened London Fashion Week Men’s as a celebration of discovery and the creative diversity that has made London an international hub for menswear. From British heritage to emerging labels and vibrant street-wear brands, the twelfth edition of the London menswear showcase runs from Saturday 6 – Monday 8 January 2018 and pays homage to the ever-expanding creativity of the capital.

London Fashion Week Men’s 2018

Photo – British Fashion Council ©

‘We look forward to starting January 2018 with London Fashion Week Men’s as a celebration of London as a global centre for creativity and innovation. From fashion to art, design, music and popular culture, our international audience uses LFWM to experience our city’s melting pot of creative industries and the best of British retail. News that growth in the UK menswear market is predicted to outstrip womenswear and reach £16.2billion by 2021, is promising news for our designers and further cements the UK’s importance as a global business destination,’ – Dylan Jones OBE, London Fashion Week Men’s Chair.

London Fashion Week Men’s January 2018 features the very best international creatives and design talent through a packed schedule of shows, presentations, installations and events from Saturday 6th to Monday 8th January 2018.

Craig Green winner British Designer of the Year – Menswear at The Fashion Awards 2017 in partnership with Swarovski will show on schedule alongside British Emerging Talent Menswear winner Charles Jeffrey and nominees A-COLD-WALL*, Cottweiler and Phoebe English MAN.

The BFC’s NEWGEN initiative will see London’s brightest emerging menswear designers showcase their January 2018 collections. Kiko Kostadinov, Liam Hodges and Wales Bonner will host catwalk shows whilst Nicholas Daley will host a presentation.

This season they welcome Per Gotesson and Wood Wood to show at LFWM for the first time on Monday and Saturday respectively. Alex Mullins, Edward Crutchley and MAN, The Fashion East Menswear initiative, will once again hold catwalk shows on the schedule, with MAN featuring collections by Art School, Rottingdean Bazaar and Stefan Cooke. British heritage brands Belstaff and Kent & Curwen present their latest collections alongside Bobby Abley and Lou Dalton whose collections are immediately available to buy; while acclaimed brands D.GNAK, QASIMI, Xander Zhou and PRONOUNCE are presented by GQ China.

The main hub of LFWM is The Store Studios, 180 Strand, housing the official BFC Show Space as well as the Designer Showrooms, the NEWGEN Pop-Up Showroom and DiscoveryLAB occupying the West Wing.  The LFWM showrooms feature over 40 menswear brands, a co-curated edit from the BFC and Fashion Director of GQ Style Elgar Johnson.

Later on Saturday Bethany Williams debuts her fashion documentary, storytelling her ground-breaking project with LCF to support the San Patriano project in Italy, teaching textile production skills to a women’s substance abuse rehabilitation project. Bethany uses her sustainable credentials to recycle the waste materials created by the factory to create sustainable textile solutions with any profits of her collection being re-invested into the project.

On Sunday #COMMUNEPRESENTS by Commune East presents CHEWING THE FAT: The Future forecast of Fashion as a Commune-ity S.T.E.A.M discussion on how the AI landscape will impact how fashion is viewed and consumed. Timothy Han/Edition will create an experiential bar with edible perfumes on Monday.




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