Brilliant Earth x Diamonds That Care

July 28, 2020  14:30  |  News

Brilliant Earth, the leading global retailer of responsibly sourced fine jewellery, announces a partnership with Diamonds That Care, the social initiative and a namesake brand of Alrosa, the world’s leading diamond producer. Brilliant Earth and Diamonds That Care will unveil a new responsible limited-edition jewellery collection benefiting people in need.

Brilliant Earth x Diamonds That Care

Photo – ALROSA archive ©

Launching late summer, the Diamonds That Care collection exclusively available to Brilliant Earth customers will include nine designs, all handcrafted from recycled gold and featuring natural diamonds of brown hues, ethically mined in Yakutia. Ten percent of the sales from each piece will go to Feeding America’s COVID-19 Response Fund, the nation’s largest domestic hunger-relief organization. Every collection piece has “I Care” engraving, symbolizing the generosity behind the design.

Diamonds That Care started as a social responsibility initiative of Alrosa aimed at giving back to society. Through the initiative, a number of hospitals, schools, sports and cultural centres were constructed in remote towns of Yakutia.

Recently, Diamonds That Care initiative raised $338,781 through the sale of three Anna Hu design jewellery pieces at Christie’s auction. The funds benefited the Brave of Heart Fund, which was founded to provide financial and emotional support to the families of frontline healthcare workers and volunteers who have lost their lives in the COVID-19 fight.

The Brilliant Earth x Diamonds That Care exclusive collection will be available on BrilliantEarth.com starting on July 28th through December 2020. The estimated price range for the jewellery is $790 to $2,190 SD.


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