2021 Unmasked: I Know My Roots Series

March 16, 2021  17:08  |  News

International beauty brand Mielle Organics, the #1 Growth and Moisture Black-Owned natural hair care company, is proud to announce the release of the 2021 Unmasked: I Know My Roots series. The multi-part campaign will feature beauty maven and CEO Monique Rodriguez and Mielle Organics Brand Ambassadors, including actress, entertainer and recording artist, LeToya Luckett and reality television personality, rapper and businesswoman Toya Johnson, who share their unmasked experiences with natural hair, mental health, faith, fitness, and more.

2021 Unmasked: I Know My Roots Series

Photo – Mielle Organics archive ©

The Unmasked: I Know My Roots series is about empowering multicultural women and young girls. The series will utilize the collective voices of Mielle Organics’ notable brand ambassadors through honest conversations, storytelling, and imagery to encourage them to embrace their natural hair care journey, inner beauty, and authenticity.

Founder and CEO of Mielle Organics, Monique Rodriguez, says it was essential to release the Unmasked: I Know My Roots series during Women’s History Month. “Unmasked: I Know My Roots” is an elevated take on our journey to empower multicultural women and young girls to showcase their authentic selves unapologetically,” said Monique Rodriguez. “This project is special because it’s a fresh take on Mielle Organics’ ideals as a company and allows me and my fellow ambassadors to show a different side of women’s empowerment.”


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